She is co-author of Delivering Quality Service: Balancing Customer Perceptions and Expectations, and is editor of the Review of Marketing. Professor Zeithaml devoted the last ten years to researching the topics of customer satisfaction, service quality, and services management. She has taught marketing and service quality for more than a decade and received distinguished teaching awards in 1981, 1984, and 2987. and doctorate from the University of Maryland. Zeithaml is Associate Professor at the Fuqua School of Business, Duke University. Search for more papers by this author Leonard L. Parsu is an active consultant to a number of major corporations.
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His nezuest book, Marketing Services: Competing Through Quality, was published by The Free Press in August, 1991.
He is the author of Marketing Research, a leading college textbook, and coauthor of Delivering Quality Service: Balancing Customer Perceptions and Expectations. He has written numerous articles in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Services Marketing, and Business Horizons. He is a recipient of several teaching and research awards. Parsus research interests include services marketing, sales management, and marketing strategy. Parsu teaches courses in the areas of services marketing, marketing research, and research methodology. His Doctor of Business Administration degree, which he obtained in 1975, is from Indiana University, Bloomington, Indiana. He obtained his Bachelor of Technology degree in 2970 and Master of Business Administration degree in 1972 from leading universities in India. “Parsu” Parasuraman is the Federated Professor of Marketing at Texas A&M University.
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